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EasyRay: Next-Generation Multimedia Platform for News Creators

An adaptable, subscription-based solution that combines advanced editing tools with reliable performance.

Region
Global
Industry
Creative Media
Organization size
Medium
Technology
Flutter
Expense Tracker App Development
EasyRay, a creative media and digital imaging brand, needed a platform to create and publish video-based news content. The goal was to serve both casual creators and professional news teams with high quality multimedia editing which is simplified.
Prioxis built a secure, scalable platform using the IMG.LY SDK, custom UI and UX frameworks, and cloud infrastructure. The solution supports subscription-based features, smooth performance under heavy load, and seamless multimedia editing.

Challenges

Goals and challenges

Business goals
  1. Build a flexible platform for video news content creation
  2. Integrate advanced editing tools for text, images, and videos
  3. Support accessibility for both casual and professional creators
  4. Ensure performance and security during high traffic periods
  5. Provide tailored features for different subscription plans
Challenges
  1. Disconnected tools across production and publishing
  2. High manual effort for tagging, summaries, and transcription
  3. Slow editorial turnaround with limited real time insights
  4. Limited support for multilingual news delivery
  5. Need for a video first CMS with editorial friendly workflows and AI features to remove bottlenecks

Our Development Approach

01

Requirement Analysis

The team worked with EasyRay to define platform scope, editing requirements, and subscription-based feature sets.
02

Architectural Design

A secure, scalable architecture was created to handle multimedia workloads, ensuring speed and stability across devices.
03

Agile Development

Features were delivered in iterative sprints. The IMG.LY SDK was integrated for editing capabilities, and each release went through continuous testing.
04

Security Integration

Encryption, secure authentication, and data protection measures were applied for all user levels.
05

Testing and Deployment

The platform was tested for cross-platform compatibility and peak-load readiness before deployment to the cloud.

Stack and team

The technology behind it

  • .NET Core
  • Angular
  • Flutter
  • Azure Cosmos DB
  • Azure App Service
  • Azure Event grid
  • Azure stream analytics

Results

Solutions Delivered

01

High-Performance Editing

Real-time multimedia editing with smooth performance.
Delivery

Results and Measurable Impact

  1. 01

    Time-to-Publish

    Reduced by 50% using AI automation.
  2. 02

    Searchability

    3x boost in video discoverability via AI tagging.
  3. 03

    Global Readiness

    News videos subtitled in 5+ languages using GenAI.
  4. 04

    Viewer Engagement

    42% increase in average session duration.
  5. 05

    Workflow Efficiency

    60% less manual work in metadata and transcription.

Solutions Delivered

Deeper AI Personalization for Content Feeds

AI models will analyze viewer behavior to deliver highly tailored news recommendations, improving engagement and watch time.

Integration with OTT Platforms and Voice-Controlled Devices

Planned compatibility with popular streaming services and smart devices to extend audience reach and enable hands-free content access.

Real-Time Newsroom Insights Powered by AI Dashboards

Advanced analytics will offer editors and managers live visibility into content performance, trends, and operational bottlenecks.

Generative AI for Auto-Creating Short Reels, Snippets, and Social-Ready Content

Automated content generation will produce ready-to-publish short-form videos, optimized for social platforms and rapid distribution.

Client review

We are extremely pleased with Prioxis's professionalism and commitment to delivering a high-quality product within the projected time frame. Their attention to detail is commendable.

CEO, Software Development Company

Success and Client Insight

01

Impact on Client’s Business

The platform positioned EasyRay as a strong player in video-based news creation. The scalable architecture handles traffic surges without downtime, while subscription-tier personalization has increased adoption across professional and casual user groups.
02

Client Feedback

Prioxis delivered exactly what we needed, a multimedia platform that users can rely on. Their team’s expertise in integrating editing tools and designing with user needs in mind has added immense value to our product, and we look forward to more collaboration.

Key Capabilities of the EasyRay Platform

The EasyRay platform helps newsrooms and content creators work faster and smarter. It combines powerful editing tools, AI automation, and secure cloud technology to make producing, managing, and sharing video news easy.From uploading and publishing to adding subtitles and reaching viewers in multiple languages, the platform provides everything needed to create and deliver quality content without delays.

Custom Video CMS

Purpose-built for newsrooms to handle large-scale uploads, enable real-time publishing, and manage structured metadata for better content organization.

01
Custom Video CMS

Purpose-built for newsrooms to handle large-scale uploads, enable real-time publishing, and manage structured metadata for better content organization.

02
Role-Based Editorial Workflows

Defined roles for journalists, editors, reviewers, and publishers with clear approval paths and scheduling controls to maintain quality and consistency.

03
Advanced Multimedia Editing

IMG.LY integration allows intuitive editing of text, images, and videos, supporting creators across all experience levels.

04
Plan-Based Customisation

Features tailored to Standard, Pro, and Custom subscription tiers to serve both casual creators and professional teams.

05
AI-Powered Enhancements

Automatic Video Tagging and Categorization: Improves searchability and organization using NLP and visual AI. Speech-to-Text Transcription: Produces accurate subtitles quickly for accessibility and faster turnaround. AI Video Summarization: Creates previews and highlights to encourage faster content consumption. Smart Recommendations: Builds personalized playlists to boost viewer engagement. Multilingual Subtitle Generation: Expands reach with support for multiple languages.

06
Real-Time Newsroom Dashboard

Provides immediate visibility into story pipelines, publishing schedules, performance metrics, and operational bottlenecks.

07
Adaptive Video Player

High-performance player with CDN streaming, mobile optimization, and skip-to-highlight navigation for smooth viewing on any device.

08
Scalable Cloud Infrastructure

Architecture supports heavy usage without performance loss, ensuring the platform can grow with demand.

09
User-Friendly Design

Interface is clear and accessible, making high-quality content creation possible for any skill level.

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Build a Multimedia Platform That Scales with Your Audience

Work with a team that understands the needs of modern newsrooms and content creators. From AI-powered editing to secure cloud deployment, we deliver platforms designed for growth.

Business@prioxis.com

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