Project Overview
WIPOV, a creative media and digital imaging brand, needed a platform to create and publish video-based news content. The goal was to serve both casual creators and professional news teams with high quality multimedia editing which is simplified.
Prioxis built a secure, scalable platform using the IMG.LY SDK, custom UI and UX frameworks, and cloud infrastructure. The solution supports subscription-based features, smooth performance under heavy load, and seamless multimedia editing.
Project Highlight
Global
Creative Media & Digital Imaging
Subscription-based (Standard, Pro, Custom)
Medium
Business Goals
- Build a flexible platform for video news content creation
- Integrate advanced editing tools for text, images, and videos
- Support accessibility for both casual and professional creators
- Ensure performance and security during high traffic periods
- Provide tailored features for different subscription plans
Challenges
- Disconnected tools across production and publishing
- High manual effort for tagging, summaries, and transcription
- Slow editorial turnaround with limited real time insights
- Limited support for multilingual news delivery
- Need for a video first CMS with editorial friendly workflows and AI features to remove bottlenecks
Technology Stack For Web & Mobile App Development.
With Expertise In These Technology Stack
Frontend
Framework
Databases
Cloud Services
Key Capabilities of the WIPOV Platform
The WIPOV platform helps newsrooms and content creators work faster and smarter. It combines powerful editing tools, AI automation, and secure cloud technology to make producing, managing, and sharing video news easy.From uploading and publishing to adding subtitles and reaching viewers in multiple languages, the platform provides everything needed to create and deliver quality content without delays.
Custom Video CMS
Purpose-built for newsrooms to handle large-scale uploads, enable real-time publishing, and manage structured metadata for better content organization.
Role-Based Editorial Workflows
Defined roles for journalists, editors, reviewers, and publishers with clear approval paths and scheduling controls to maintain quality and consistency.
Advanced Multimedia Editing
IMG.LY integration allows intuitive editing of text, images, and videos, supporting creators across all experience levels.
Plan-Based Customisation
Features tailored to Standard, Pro, and Custom subscription tiers to serve both casual creators and professional teams.
AI-Powered Enhancements
Automatic Video Tagging and Categorization: Improves searchability and organization using NLP and visual AI. Speech-to-Text Transcription: Produces accurate subtitles quickly for accessibility and faster turnaround. AI Video Summarization: Creates previews and highlights to encourage faster content consumption. Smart Recommendations: Builds personalized playlists to boost viewer engagement. Multilingual Subtitle Generation: Expands reach with support for multiple languages.
Real-Time Newsroom Dashboard
Provides immediate visibility into story pipelines, publishing schedules, performance metrics, and operational bottlenecks.
Adaptive Video Player
High-performance player with CDN streaming, mobile optimization, and skip-to-highlight navigation for smooth viewing on any device.
Scalable Cloud Infrastructure
Architecture supports heavy usage without performance loss, ensuring the platform can grow with demand.
User-Friendly Design
Interface is clear and accessible, making high-quality content creation possible for any skill level.
Our Development Approach
Solutions Delivered
Results and Measurable Impact
Time-to-Publish
Reduced by 50% using AI automation.
Searchability
3x boost in video discoverability via AI tagging.
Global Readiness
News videos subtitled in 5+ languages using GenAI.
Viewer Engagement
42% increase in average session duration.
Workflow Efficiency
60% less manual work in metadata and transcription.
Solutions Delivered
Deeper AI Personalization for Content Feeds
- AI models will analyze viewer behavior to deliver highly tailored news recommendations, improving engagement and watch time.
Integration with OTT Platforms and Voice-Controlled Devices
- Planned compatibility with popular streaming services and smart devices to extend audience reach and enable hands-free content access.
Real-Time Newsroom Insights Powered by AI Dashboards
- Advanced analytics will offer editors and managers live visibility into content performance, trends, and operational bottlenecks.
Generative AI for Auto-Creating Short Reels, Snippets, and Social-Ready Content
- Automated content generation will produce ready-to-publish short-form videos, optimized for social platforms and rapid distribution.
Success and Client Insight
Impact on Client’s Business
The platform positioned WIPOV as a strong player in video-based news creation. The scalable architecture handles traffic surges without downtime, while subscription-tier personalization has increased adoption across professional and casual user groups.
Client Feedback
Prioxis delivered exactly what we needed, a multimedia platform that users can rely on. Their team’s expertise in integrating editing tools and designing with user needs in mind has added immense value to our product, and we look forward to more collaboration.
Certificates That Symbolize Excellence
Certificates highlighting our excellence in providing innovative Custom Enterprise Software Development, customer relationship management CRM, and top-quality technology solutions
Explore Our Achievements
Microsoft Gold Partner
Microsoft Power BI Partner
Clutch Certificate for Top Mobile App Developers
Nasscom Certified Company
Top Rated on GlassdoorBuild a Multimedia Platform That Scales with Your Audience
Work with a team that understands the needs of modern newsrooms and content creators. From AI-powered editing to secure cloud deployment, we deliver platforms designed for growth.