AWS vs. Azure vs. Google Cloud - Best Choice for Enterprises
Admin
Cloud
Nov 11, 2025
Suppose you’re working on a new project that requires a huge computational power. Should you like to invest in high-end NVIDIA GPUs, or do you think renting the software is a better option? While renting GPUs is more costly than buying them, limited availability and wait times can disrupt your workflow and prevent you from delivering efficient work.
By observing these scenarios, cloud platforms come into the market, offering on-demand scalability, flexibility, and reliability. When it comes to cloud computing and data engineering, the top three players that come to mind are AWS, Azure, and GCP. But with multiple cloud providers in the market, how do you choose the right one for your business?
In this blog, I will compare the top three cloud computing platforms: AWS vs Azure vs GCP, to help you make an informed decision based on your company’s needs.
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TL;DR - AWS vs. Azure vs. Google Cloud
AWS (Amazon Web Services)
Amazon Web Services (AWS) leads the cloud computing market with a wide range of services, including computing, storage, databases, networking, and security. Its vast global data center network ensures high availability and low-latency performance worldwide.
Azure (Microsoft Azure)
Microsoft Azure is a strong competitor to AWS. It offers a wide range of cloud services that work well with Microsoft products. Azure cloud applications are popular in many companies, especially those that already use Microsoft technologies.
Google Cloud (formerly known as GCP)
Google Cloud uses the company's skills in machine learning, data, and analytics. This helps them provide a wide range of cloud services. It has a smaller market share than AWS and Azure. However, it excels in data analytics, Kubernetes, and high-performance networking.
| Feature | AWS | Azure | Google Cloud |
|---|---|---|---|
| Pros | 1. Most of the services are available, from networking to robotics 2. Easy integration and migrations for existing Microsoft services 3. You should play nicely with other Google service and products | 1. Considered the gold standard in cloud reliability and security 2. Several services are available, like best-in-class AI, ML, and analytics services. 3. Best support for containerized workloads | 1. More compute capacity vs Azure & GCP 2. Comparatively cheaper for most services vs AWS & GCP 3. Global fiber network |
| Cons | 1. Enterprise support must be purchased. 2. Targeted for enterprise customers | 1. It can overwhelm newcomers with the steep number of services and options. 2. Limited services vs AWS & Azure | 1. Fewer service offerings vs AWS 2. Limited support for companies use cases |
| Best For | Amazon Web Services are best for enterprises and startups | Azure Software Development is best for businesses and companies | Google Cloud is best for organizations |
| Best for based on the relevant characteristics below? | Best for developers, system architects, and organizations that require a diverse set of services, scalability, and global dependability for any workload. | Best for enterprises and IT companies that are already using Microsoft products, seeking seamless integration, hybrid capabilities, and enterprise security. | Best for developers, data scientists, and innovators, as well as companies that specialise in AI, machine learning, analytics, and containerized apps. |
Why Do Businesses Compare AWS, Azure, and Google Cloud?
Businesses analyze Amazon Web Services vs Azure vs Google Cloud to determine the best fit for their individual requirements in terms of pricing, performance, security, and technology. Key causes include AWS' vast offerings and market supremacy, Azure's hybrid cloud strength for Microsoft-centric organizations, and Google Cloud's leadership in AI, machine learning, and data analytics.
Companies that want to build or improve solutions on Microsoft’s ecosystem often hire azure developers. This helps them use its integration, scalability, and enterprise-grade features. The best choice depends on the company’s specific needs, current setup, and tech skills.
Key Differences Between AWS, Azure, and Google Cloud
Core Services Offered by Each Cloud Provider
Comparing AWS vs Microsoft Azure vs Google Cloud, each has its own way of handling various aspects of managing networking services. Let's look at their core services.
Amazon Web Services (AWS)
AWS offers a complete suite of cloud services covering compute, storage, databases, networking, analytics, AI, and DevOps.
Key services include EC2, S3, RDS, Lambda, VPC, and SageMaker, making it ideal for businesses seeking scalability and reliability.
Microsoft Azure
Azure focuses on hybrid cloud capabilities and seamless integration with Microsoft products.
Core services include Virtual Machines, Blob Storage, SQL Database, Azure Functions, Cognitive Services, and Azure DevOps, enabling flexibility for enterprise environments.
Google Cloud Platform (GCP)
GCP specializes in data analytics, AI, and containerized applications.
Essential services include Compute Engine, Cloud Storage, BigQuery, Vertex AI, and Google Kubernetes Engine (GKE), best for organizations prioritizing innovation and data intelligence.
Pricing Models and Cost Optimization Options
Now that we've covered the core services of all three cloud platforms, let's look at their price and cost structures.
AWS pricing
AWS uses a pay-as-you-go pricing model. This means you only pay for the services you use. It also offers different ways to save more money.
- Reserved Instances (RIs) Discounted price for instances purchased in advance for one or three years and allocated to a certain availability zone.
- Spot Instances Get discounts up to 90% off on-demand prices for unused capacity, but instances can be interrupted.
- Savings Plans A flexible pricing mechanism that offers cost reductions like RIs while allowing for greater computing flexibility.
- AWS Free Tier Provides 12 months of free access to 20+ services, as well as an always-free tier for select low-usage services.
Microsoft Azure pricing
Microsoft Azure also offers a pay-as-you-go model and offers various cost-saving options:
- Azure Reserved Virtual Machine Instances (Azure RIs) Prepaid VMs for 1 or 3 years, with a monthly payment option at no additional cost.
- Spot Virtual Machines (Spot VMs) Discounts are provided for unused computational resources. However, instances can be recovered as demand grows.
- Azure Hybrid Benefit Cost savings for Windows Server and SQL Server users who bring their on-prem licenses to Azure.
- Azure Free Tier Provides 12 months of free access to over 20 popular services and an always-free tier with 65+ services.
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Google Cloud pricing
Google Cloud also uses a pay-as-you-go technique and gives you a unique cost-saving mechanism:
- Sustained Use Discounts For consistent use of the virtual machine, you get up to a 30% discount.
- Preemptible VMs Short-lived, discounted VMs terminated when capacity is needed.
- Committed Use Contracts Discounts of up to 57% for committing to 1 or 3 years of use.
- Google Cloud Free Tier Includes $300 in free credits for new customers and an always-free tier for various services.
Global Infrastructure and Data Center Availability
The phrase global reach refers to a network of resources and data centres that are accessible from anywhere in the world. Availability means that the system remains operational even during outages or peak traffic. So, let’s check the global reach and availability of all three providers.
- AWS global infrastructure AWS offers a global infrastructure. It has 38 launched regions, 120 Availability Zones, 700+ CloudFront Points of Presence (PoP) with 13 regional edge caches, and 43 local zones with 31 wavelength zones for ultra-low latency applications. It also intends to construct further availability zones in 4 other locations.
- Microsoft Azure global infrastructure Microsoft Azure has 70+ Azure regions and 400+ data centers in Azure’s global infrastructure. It allows users to store data in their nearest region to minimize latency.
- Google Cloud global infrastructure Google Cloud infrastructure services are offered in more than 200 countries and territories, including 41 regions, 124 zones, and 187 network edge locations. Its worldwide network links its infrastructure to over 3.2 million km of terrestrial and subsea fibre.
Relevant Characteristics Between AWS, Azure and Google Cloud
AWS, Microsoft Azure, and Google Cloud Platform are sweeping the digital world with a wave of technology built on remote servers. The public cloud industry remains fiercely competitive, and here's what distinguishes each platform:
| Characteristics | AWS | Azure | Google Cloud |
|---|---|---|---|
| Global Presence | AWS boasts a worldwide global network of data centers, ensuring low-latency access in various regions. | Azure features a vast global network spanning over 60 regions, guaranteeing high availability, low latency, and data compliance across continents. | GCP boasts a high speed, low latency global network, perfect for real time applications. |
| Compute Services Variety | EC2, Elastic Beanstalk, Lambda, Auto Scaling | Virtual Machines, App Services, Azure Functions | Compute engine, App engine, Cloud functions |
| Storage Options | S3, EBS, Glacier, Storage Gateway | Blob Storage, Disk Storage, File Storage | Cloud Storage, Persistent Disk, Filestore |
| Networking Capabilities | VPC, Route 53, CloudFront, Direct Connect | Virtual Network (VNet), Load Balancer, ExpressRoute | VPC, Cloud CDN, Cloud Interconnect |
| Security and Compliance | IAM, KMS, Shield, WAF | Azure Active Directory, Key Vault, Security Center | Cloud IAM, Cloud KMS, Security Command Center |
| Serverless Offerings | AWS Lambda, Fargate | Azure Functions, Logic Apps | Cloud Functions, Cloud Run |
| Data and Analytics Tools | EMR, Kinesis, QuickSight, Redshift | Synapse Analytics, HDInsight, Power BI | BigQuery, Dataflow, Dataproc |
| AI and Machine Learning Services | SageMaker, Rekognition, Comprehend, Lex | Azure Machine Learning, Cognitive Services, Bot Service | Vertex AI, AutoML, Vision API, Natural Language API |
| Hybrid and Multi Cloud Support | AWS Outposts, Local Zones | Azure Arc, Azure Stack | Anthos |
| Developer Tools and Ecosystem | CodeBuild, CodeDeploy, CodePipeline, Cloud9 | Azure DevOps, Visual Studio, GitHub Integration | Cloud Build, Cloud Source Repositories, Cloud Code |
| Managed Database Services | RDS, DynamoDB, Aurora, Redshift | SQL Database, Cosmos DB, PostgreSQL/MySQL, Synapse Analytics | Cloud SQL, Firestore, Bigtable, Spanner |
| Identity and Access Management | CloudWatch, CloudTrail, Trusted Advisor | Azure Monitor, Log Analytics, Advisor | Operations Suite (formerly Stackdriver), Cloud Logging |
| Container and Kubernetes Support | ECS, EKS (Kubernetes) | AKS (Azure Kubernetes Service) | Google Kubernetes Engine (GKE) is a leading container orchestration and management platform. |
| Marketplace and Third Party Integrations | Migration Hub, DMS, Snowball | Migrate, Site Recovery, Data Box | Migrate for Compute Engine, Transfer Appliance |
How to Choose the Right Platform for Your Business?
Selecting the appropriate cloud migration service provider hinges on elements unique to your organization's requirements. Here are several crucial factors to guide you in making a well-informed choice:
- Assess your current infrastructure
- Evaluate service offerings
- Consider geographical presence
- Analyze pricing structures
- Examine security and compliance
- Evaluate support and documentation
- Consider hybrid and multi-cloud strategies
- Assess scalability and performance
- Review case studies and testimonials
Conclusion
The decision between AWS, Azure, and GCP ultimately depends on your organization's particular needs, current technology, budget, and long-term ambitions. Each supplier has its own set of strengths and skills, and new features are added on a regular basis.
As the cloud computing environment evolves, more organizations are adopting multi-cloud strategies to leverage the capabilities of multiple providers while avoiding vendor lock-in. This approach allows enterprises to optimize their cloud usage based on specific workloads and needs.
Regardless of which provider you select, using cloud technology offers significant benefits such as scalability, cost-efficiency, and access to innovative technologies. By carefully analyzing your requirements and each cloud provider's offerings, you can make an informed decision that lays the foundation for future growth and innovation within your organization.